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2023 Experiences
the Music
Verizon Deck

Prepare for Gov Ball at your local Verizon store by grabbing a portable charger or phone case to keep you connected all weekend long! Once the doors open, relax and recharge at Verizon with the best views of the GOVBALLNYC stage, free charging, and skip the long merch lines with official Gov Ball merch in the Verizon deck.


Follow the bubbles to CASA BACARDÍ with live DJ pop ups, iconic cocktails, custom air brush and more! Don’t forget to enter for a chance to score custom Gov Ball x BACARDÍ kicks and upgrade your stories with new BACARDÍ AR experience on Snapchat.

Bud Light Backyard

There’s no better way to experience festival season than in the Bud Light Backyard! Grab a cold Bud Light and enjoy LIVE DJ performances, elevated viewing, and a lot of dancing. See you there! 🪩🕺🍻

Red Bull Unforeseen

FIND THE HIDDEN PARTY. Red Bull Unforeseen: New York Under Construction is an exploration of New York’s essence, with nods to old and new, both which help shape the city we know today. Join us on this journey to discover what it means to be a New Yorker.

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Snapchat AR Photo Tower

Photo ops are bigger in the big apple with Snapchat. Make your way to the AR Photo Tower (you literally can’t miss it) to take some pics with the Gov Ball heatwave Lens. Once you’ve got the perfect shot, scan the QR code at the bottom to start using the AR Compass to find stages, snacks, and more.

Coke Studio

At Coke Studio, fans can transform themselves into a band, create unique album art and record a music video — all with the help of Coca-Cola Real Magic and AI. While they stay hot for their big performance, fans can cool down in the “green room” featuring an artist collage and ice-cold Coke Zero Sugar.

Chateau Ste. Michelle Wine Lounge

Enjoy a refreshing selection of Chateau Ste. Michelle wines & frosé, dance with friends, snap a pic at the photo booth, or simply savor the moment on the patio with friends — the choice is yours. Plus, stay tuned and Raise a Glass for a special surprise performance you won’t want to miss!

Häagen-Dazs® Mini Mart

We all scream for ice cream at Gov Ball! Stop by the Häagen-Dazs® Mini Mart to pick up your free Butter Cookie Cone, dance to our resident DJ, snag some free merch giveaways, and capture the perfect pic to share with all of your friends.

Aperol Spritz Piazza

Come #JoinTheJoy and celebrate the Gov Ball debut of the Aperol Spritz Piazza featuring interactive photo moments and AR experiences. Keep an eye out for Aperol Spritz around the park!

Espolòn Tequila Cantina

Hey festival-goers! Look out for the Espolón Tequila Cantina this year! We’ve got you covered with our Espolòn Margarita, Spicy Margarita and Paloma as well as lots of swag, and a photo booth. Join us at the ultimate hangout spot!

The Pixel Experience

Celebrate 50 years of Hip Hop with Google Pixel. Journey through five decades of innovation, style, and artistry that define the past, present, and future of Hip Hop, all through the lens of Google’s latest Pixel 7 phone.

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MLB Life Lounge

MLB Life is about celebrating the culture around the game. Join MLB Life at Gov Ball and check out what’s on deck in the world of art and music, with artists making an impact on the game around them.

Blue Point Brewing Tattoo Bar

Get TATTED at the Blue Point Tattoo Bar! Grab a Blue Point GovBall Beer and a free Ephemeral Tattoo, the world’s first tattoos that don’t last forever. Tattoo Bar open 3pm-8pm daily. Come party with us at our activation space!

Tito’s Stardust Experience

Swing by Tito’s Stardust Experience and enjoy the spirit from the live music capital of the world! Stock up on custom swag, get creative with a personalized dog tag, enjoy a free photobooth, and recharge that phone with a cocktail in hand.

about-face Beauty Stop

Swing by the about-face Beauty Stop for complimentary, festival-proof makeup looks, like pigment-packed eyes, long-lasting lips + iridescent shimmer, done by on-site makeup artists. Swatch + play with Halsey’s award-winning, high-performance makeup IRL, plus score exclusive discounts just for stopping by.

VIP Hosted by IHG® Hotels & Resorts

Stay connected all weekend long with free WiFi in the VIP Lounge Hosted by IHG® Hotels & Resorts. And don’t forget to grab a complimentary IHG x Gov Ball reusable cup to keep you hydrated!

Frites Artois By Stella Artois

Come by for cold Stellas, crispy Frites, and delicious dipping sauces crafted by Chef Roy Choi. This year, we’re serving up his all-time favorite flavors with three new sauces, Savory Ta Ta Sauce, Sweet Green Machine & Spicy Truffalo Sauce. Be sure to try them all at Frites Artois!

Dunkin’ Rhythm Room

Dunkin’ x Gov Ball: The Perfect Blend. 🧊🍩 Make sure to check out the Dunkin’ Rhythm Room at Gov Ball this year and download the Dunkin’ Rewards App ahead of time for access to their rooftop lounge, premium giveaways, and more. See you there! 🍩

Everything Legendary Food Truck

Feed your body and nourish your soul with Everything Legendary! Stop by the Everything Legendary food truck to experience the tastiest plant-based options in the world! Enjoy gluten-free and soy-free grilled burgers, tacos, sausages and more.

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M&M’S® Sweet Tour

Your favorite colorful, chocolate candy invites you to stop by to try samples of M&M’S® flavors, produce tasty tracks on our M&M’S® Mixtape, snap some photos, and discover even more seriously sweet surprises!

Utz x Mike's Hot Honey Bodega & Live Art

We know New Yorkers love a good bodega run and this year UTZ and Mike’s Hot Honey have made that a little easier by bringing a little slice of your favorite corner store to Gov Ball. Come for the chips and stay for the live mural painting!

The Electrolit Zone

Cheers to the start of summer with Electrolit! Come by The ElectroLIT Zone for photos, shade and free samples of hydration shots. Their Blue Raspberry flavor will be available for purchase all weekend long to keep you refueled, refreshed and back out in the crowd dancing.

The D’USSÉ Lounge

Enjoy the show with D’USSÉ. Discover limited edition D’USSÉ merch, interactive photo moments, and exclusive cocktails!

Jack Daniel’s Lawn Lounge

The Jack Daniel’s Lawn Lounge offers you a relaxed and vibrant space to unwind, featuring a lively atmosphere and signature drinks. With a refreshing drink in hand, enjoy the music, chill with friends, and soak up the festival ambiance in this exclusive oasis.