2024 Beyond The Music

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Verizon Deck

Verizon will be at Gov Ball keeping you connected. Once inside, relax at the Verizon Deck, scoring VIP perks like free charging and killer views of the GOVBALLNYC stage. Plus, Verizon customers can pull up to the Verizon Lane at entry.

Bud Light Backyard

The Bud Light Backyard is back for another year. Enjoy a weekend of ice-cold beers, live DJs, epic photo ops, and non-stop dancing. It’s the ultimate destination for easy enjoyment – see you there!

Stella Social

This year, Stella Artois has partnered with Hot Ones to bring limited-edition swag, bites and ice-cold beer to Gov Ball. Stop by our airstream for spicy surprises and enter for a chance to win limited edition items!

Coke Studio

Join the most epic singalong of the festival at Coke Studio and take a photo to get a personalized video of you singing in perfect harmony. 🎤 Don’t forget to charge your phone and treat yourself with a Coke Zero Sugar.

Chateau Ste. Michelle Wine Experience

Don’t miss the Chateau Ste. Michelle Wine Experience to sip on a selection of Washington wines and frosé, snap a pic on the outdoor swing, and Uncork a free giveaway from their prizing wall! Come for the wine, stay for the vibes.

Mercado Espolòn Tequila

We are excited to introduce Mercado Espolòn Tequila this year at Gov Ball! Come experience Espolòn's take on a modern Mexican market with custom merch, dominos, and more!

House of Dunkin'

Dunkin' is back at Gov Ball, serving up iced coffee, munchkins and giveaways 😎 Visit the House of Dunkin' for free samples, an aura flavor photo booth, airbrush tattoos and more! Whether you're looking for fun activities or just need a space to hang out with your friends.. Dunkin' has you covered 🧡🩷

The Rakuten R-CADE

Heading to the festival this weekend? Step right up to the Rakuten R-cade for a chance to win prizes from top brands. Plus, sign up for Rakuten to shop and get Cash Back on all your festival essentials.

imPRESS Salon

Swing by the imPRESS Salon for complimentary press-on nail and lash applications with no glue and no damage! Elevate your festival look in minutes—just press on and go!

Next Stop: Underground with Tito’s

For an in-between-set sip, head to the Underground with Tito's. Espresso martinis to keep the night going, Transfusions to cool down, giveaways, and temporary tattoos (to look cool without the commitment). Our best kept secret is center stage with Tito's.

Forever 21 Style Stop

Visit Forever 21 Style Stop at Gov Ball to grab the exclusive Forever 21 x Gov Ball Collection. Explore NYC-inspired fashion, style your look with on-site customization, capture iconic memories & win giveaways!

NBA Finals Celebration

Celebrate the NBA Finals at Gov Ball, featuring a premium lounge space, exclusive giveaways and more. The NBA Finals presented by YouTube TV begin June 6 on ABC.

Aperol Spritz Piazza

Come #JoinTheJoy and celebrate the return of the iconic Aperol Spritz Piazza- featuring interactive photo moments and an immersive Italian experience right here on the Gov Ball grounds!

Liquid I.V. Hydration Haven

Level up your hydration game at the Liquid I.V. Hydration Haven! Stop by and cool off with our specialty slushies and new flavors that will leave you feeling energized and radiant all weekend long. Tear, pour, vibe more.

Sharpie Creation Station

Visit The Sharpie Creation Station. Try the innovative New Sharpie® Creative Marker and unleash your inner artist. You’ll experience paint-like ink with the control of a marker that draws on almost anything and get free samples too.

M&M’S® Sweet Tour

Dreaming of a sweet treat between sets? Stop by to enjoy all the deliciousness of M&M'S® Peanut Butter & explore a world of colorful, musical fun. Plus, snap a pic at our photo station & snag exclusive swag to take home with you!

about-face Beauty Kit

PRO-PIGMENTS @ GOVBALL: pop by the merch tent for exclusive access to about-face's festival-ready makeup + carry it all with their limited edition beauty kit.

Hennessy Highline

Refresh your Hennessy cocktails at the Hennessy Highline featuring our newest creations: Hennessy Margarita, Hennessy Berry Mojito, and Hennessy V.S.O.P Paloma. Come enjoy the summer vibes, giveaways, and surprises. See you there!

Red Bull Unforeseen: The Wherehouse

FIND THE HIDDEN PARTY. Red Bull Unforeseen: The Wherehouse, embark on a journey through the red door that shows you that no matter where you are…a secret party is waiting to be discovered.

American Apparel Tee Lab

Check out the AA Tee Lab to grab a festival-exclusive tee from our most sustainable collection (while supplies last)! Choose your custom-printed design, add a patch, and show us how you #CraftTheCulture.

Aviator Nation

Aviator Nation is coming to New York City’s BIGGEST party of the summer! You can find our activation in the heart of the festival at GA and VIP sections to grab the exclusive Aviator Nation x Gov Ball Collection. Make sure to visit on DAY ONE of the festival to see the rad selection of hoodies, hats & MORE all at festival pricing. See you there NYC!


It’s not a festival fit without Quay Eyewear. Stop by our exclusive pop-up truck and shop the hottest styles irl + giveaways, styling and more.

Jack Daniel’s Chill Zone

Experience the ultimate refreshment at the Jack Daniel's Chill Zone, featuring frozen Jack & Cola and Jack & Lemonade all weekend long.

Lady Liberty

No chance Lady Liberty would miss Gov Ball. Don't forget to pay her a visit during the festival weekend!

Delicious Eats

Dig into New York City's favorite restaurants including select Queens Night Market vendors.

The Unisphere

Check out the iconic Unisphere built for the 1964-65 World's Fair in Flushing Meadows Corona Park.

Gov Ball Sign

Don't forget to grab a pic by the Gov Ball sign during the festival!

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Category 3
Food & Beverage
Category 3
Food & Beverage