Fri Jun 10
Flaunting sleek flows, nimble wordplay, unpredictable rhyme patterns and vast ambition, Jack Harlow raps with old school dedication and raw individuality. With Forbes declaring Harlow to be “poised for hip-hop nobility,” the Louisville, KY-born artist defies eras and sharpens a smooth signature style on his latest release, Thats What They All Say, which features the six-time platinum-certified, Grammy-nominated hit “WHATS POPPIN” and others artists like Big Sean, Lil Baby, Adam Levin, and Chris Brown.
Harlow made his introduction to the rap game with a pair of fan favorite independent mixtapes — 18  and Gazebo  — before headlining his first tour and playing festivals. After signing to Generation Now & Atlantic Records in 2018, he released Loose, which was nominated for “Best Mixtape” at the 2019 BET Hip Hop Awards. 2019’s Confetti arrived to acclaim from Rolling Stone, Complex, Billboard, FADER and XXL and featured the lead single “THRU THE NIGHT,” featuring fellow Louisville, KY-native, Bryson Tiller.
2020 saw a breakout year for the artist with “WHATS POPPIN.” The Cole Bennett directed music video catapulted the now 23-year-old rapper into stardom, and his celebrity grew even further when legendary artists Lil Wayne, DaBaby, and Tory Lanez hopped on the remix. His album Thats What They All Say released at the end of the year and was certified gold soon after.
Now in post-covid 2021, Jack Harlow finds himself on top of the world with a feature in the latest Fast & the Furious film F9, a sold out national tour, and one of the biggest songs globally “Industry Baby” with Lil Nas X. The duo performed their hit together at the 2021 VMAs and walked the red carpet at the Met Gala the next day. The song reached #1 on Spotify in the US and #2 globally. It also peaked at #1 on the Billboard Hot 100 list. But if you ask the artist how he feels, his only response is “I’m not done yet.”