Shedding his skin once again, two-time Grammy nominee Childish Gambino’s “Awaken, My Love!” is a sonic evolution. Debuting at#1 on the Billboard R&B Albums Chart, #2 on the Top R&B / Hip Hop Albums Chart and #5 on the Billboard 200 Chart, this is Gambino’s third studio album following the genre blending STN MTN / Kauai mixtape and rap album, because the internet.
Since its release both critics and fellow musicians have applauded the new music. The New Yorker wrote, “[Awaken, My Love!] is an ode to the fantastical funk of the seventies… Heavy on distortion and on long, swirling tangents, the record recalls an ostentatious era of weirdness in pop music,” while Pharrell explained on The Breakfast Club, “His album is genius.” A variety of artists like George Clinton, Questlove, Drake, Usher, Lin-Manuel Miranda, Nick Murphy, Zoe Kravitz and more have shown their enthusiasm and support for Gambino and the record’s distinctive sound.
Known for breaking the mold and creating fully formed, alternate worlds, Gambino first presented “Awaken My Love!” on the majestic grounds of Joshua Tree, CA this past September at PHAROS. Triggered by a countdown clock that appeared on June 17th, 2016 on the all encompassing, scalper-proof PHAROS Earth App, fans would soon be able to discover all they needed to know in order to attend the unique experience. The app later served as a PHAROS ‘compass’, guiding and communicating to guests the ethos of both the event and the new music, in addition to showcasing an exclusive virtual reality video of ‘Me And Your Mama’ that was captured onsite. The reactions to “Awaken, My Love!” and all that has emerged since has left fans yearning for more and bracing themselves to continually expect the unexpected…